In 2010, FLM was just one of many UK guarantor loan companies, and looked cold and financial. In order for FLM to grow they needed a name and personality that set them apart.
We created Amigo to do just that. Not only did it reflect the friendship at the heart of every loan, it also created a more optimistic personality that would be a breath of fresh air for consumers within the sub-prime market. Since then Amigo Loans has gone from strength to strength. Go Amigo!