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Borro is an online asset based lender, and its business model is a million miles away from the world of high-street pawnbrokers. But in order to grow, and attract the high net worth customers they required, they had to shake off any negative connotations.
Our ‘changing the word borrow for good’ TV campaign capaitalised on the spelling of the name to help recall, and positioned Borro as a mainstream alternative to going to the bank.