The Great Outdoors

Our Mentos experiential campaign takes Birmingham by storm

advertising, digital

Who says no to Mentos? Not Birmingham that’s for sure. As we quickly discovered when we took over the city with a huge outdoor campaign, used to support the new ‘Who says no to Mentos?’ TV creative.

Using the hashtag #NotBirmingham we set up photo booths around the city centre, capturing animated gifs of people with their Mentos and transferring them instantly to huge digital screens. Over the weekend, 3000+ gifs were created, with 45% of people going on to share them across Facebook, Instagram and Twitter!

The event snatched up Gold for the 'Best FMCG Campaign' at the FMBE Awards in 2016.


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