Who says no to Mentos? Not Birmingham that’s for sure. As we quickly discovered when we took over the city with a huge outdoor campaign, used to support the new ‘Who says no to Mentos?’ TV creative.
Using the hashtag #NotBirmingham we set up photo booths around the city centre, capturing animated gifs of people with their Mentos and transferring them instantly to huge digital screens. Over the weekend, 3000+ gifs were created, with 45% of people going on to share them across Facebook, Instagram and Twitter!
The event snatched up Gold for the 'Best FMCG Campaign' at the FMBE Awards in 2016.