Golden win for 'Best FMCG Campaign'

The outdoor experiential campaign for Mentos snaps up a big win at the FMBE Awards

news, experiential

This year's highly contested Field Marketing + Brand Experience awards were a roaring success for Walker Agency, acheiving gold for 'Best FMCG Campaign 2016'.

The award was in recognition of Mentos's outdoor experiential campaign that dominated the cities of both Birmingham and Manchester earlier last year.

With the help of Mobile Technik, Walker Agency utilised some unmissable brand activation spots, combining sampling teams and promotional material with live GIF galleries displayed on huge ad spaces around each city. 

The category had some tough competition, with brands such as Asda, Ritz and Dorset Cereals all contesting for the title.

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