A brand's best friend

Integrating Rias TV, print and DM

direct marketing

As a leading over 50s insurer, Rias is no stranger to using TV to drive response. But in order to really make the most out of their TV budget, we were asked to integrate national press and DM executions to run alongside it.

By ensuring a strong creative link with the TV we enabled Rias to make the most of their budget, and give a unified look across all activity.

 

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