Smint didn’t just need a Facebook page, they needed something to say to set them apart from the competition. So we decided to transform our ‘Fresh to Impress’ campaign line into a digital proposition - helping Smint to become a champion for creativity.
As well as sourcing fresh creative content from around the world, we also created our own – including sand sculptures, a pointillism piece using over 30,000 Smints, and an incredibly successful Smint exhibition at the National Theatre. In fact, everything we did or talked about oozed creativity. And from a standing start, we got over 100,000 fans in less than 12 months.