There are lots of van leasing companies in the UK, but Vanarama wanted to be the biggest, and the best. But to help them achieve this we’d have to connect with tradespeople who are notoriously difficult to reach.
By using radio while they worked, and TV sports channels while they relaxed, we were able to get our message across with an incredibly catchy song!
Not only did our campaign instantly create traction online, it also drove sales, resulting in Vanarama becoming the UK’s number one van leasing company. In fact, it’s proved such a hit, that the song has since been sung by football fans at Conference League games – a league that Vanarama are now proud sponsors of. What a result!