We're thrilled to announce Walker has been chosen to lead the strategy, creative, and full-service social media management for Fruittella AND Chupa Chups!

The win is particularly meaningful for us at Walker, as it extends a 12-year relationship with Fruittella, Chupa Chups, and their parent company, Perfetti Van Melle. Having worked together on so many amazing projects over the years, this appointment really cements our partnership—and it’s a huge testament to the trust and collaboration we’ve built along the way. It’s a proud moment for our team, and we’re excited to keep delivering standout ideas and results for these iconic brands.

Zennen Thomas, Head of Client Services at Walker Agency, expressed his enthusiasm for the expanded relationship: “We’re thrilled to take our partnership with Fruittella, Chupa Chups, and Perfetti Van Melle to the next level. Over the past 12 years, we’ve built a solid foundation of trust and collaboration, and this appointment reflects the strength of those relationships. It’s an exciting opportunity to create bold, innovative campaigns that capture the playful spirit of these brands while delivering real results. Being entrusted with the full UK portfolio is a huge honor, and we can’t wait to continue this journey together.”

This new chapter with Fruittella and Chupa Chups strengthens Walker Agency’s reputation for combining creativity with consistency, helping brands stay fresh and relevant in a fast-paced market, all while enjoying the stability of a trusted, long-term partner.

We’re excited to begin this next chapter with Fruittella and Chupa Chups. Our team is brimming with creative ideas, and we’re eager to bring them to life through innovative campaigns that truly capture the essence of these brands. We look forward to the exciting work ahead and to continuing our successful partnership.