Walker Helps Red Funnel Go Green

 

We recently developed strategic and creative launch of Red Funnel’s new green initiative, culminating in painting their iconic ship funnel green! With brand carbon footprints becoming evermore scrutinised, we helped Red Funnel do their bit.

Lead strategist on the project, Zennen Thomas said “Our #RedGoesGreen campaign was the perfect platform to launch Red Funnel’s ongoing commitment to a greener service. Through newsworthy content and some eye-catching stunts, we promoted an important message to all of their passengers”

We developed onboard creative, their new ship livery, and a strategy for implementing the initiative over the next four years. From switching to Bio Fuels to power their ships, using reusable coffee cups onboard and even discount for hybrid and electric vehicles, Red is going green.

 

The environmental strategy document can be found here.