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Despite being one of the largest insurance companies in Europe, Ageas have managed to slip under the radar – choosing to concentrate their efforts on underwriting insurance policies for other brands rather than direct to consumers.
With their extensive knowledge of the industry, they identified that too many brands were adopting a 'one-size-fits-all' approach to home insurance, which meant consumers were often left paying for things they don't need or compromising on the things they do. So they chose to create Ageas Elastic – a home insurance product designed to give consumers complete flexibility and control over their cover and pricing.
Our job was to develop the entire ‘Elastic’ brand, from initial brand concepts and OOH material, through to website design and digital display. Our creative team focused on the idea that your home insurance can be ‘flexed around you’, giving us a really visual platform to bring the ‘Elastic’ element to life.