FLM was just one of many UK guarantor loan companies, and looked cold and financial. In order for FLM to grow they needed a name and personality that set them apart.
We created the Amigo brand to do just that. Not only did it reflect the friendship at the heart of every loan, it also created a more optimistic personality that would be a breath of fresh air for consumers within the sub-prime market. Since then Amigo Loans has gone from strength to strength. Go Amigo!