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Cunard is the epitome of elegance and luxury, so they needed digital display creative that reflected this while still ensuring sales.
Integrating closely with their print campaigns, we brought the brand to life online, using HTML5 to create dynamic executions that allowed us to test, learn and react throughout the campaign.
The visual tone of voice enabled Cunard to retain their premier brand values while hitting the sales they required – a notoriously difficult balancing act for luxury brands to find.