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Eurolines UK’s target audience is not necessarily all English-speaking, so their website needed to reflect that.
We conceived, designed and built a bespoke multilingual website using our in-house solid .NET infrastructure. Robust enough to handle the high levels of traffic required, whilst also being very modular and reconfigurable via a comprehensive CMS. UX and usability testing formed part of the process and close monitoring of results since the new site went live has demonstrated a positive uplift in organic SEO traffic, as well as a significant increase in conversions from paid media.