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By shifting our attention to social, millennials became a great target for spontaneous travel – their thirst for wanderlust, and a craving for social media actualisation, presented us with the perfect platform to inform and inspire.
We brought everything that is fantastic about Europe to the forefront of consumers’ newsfeeds, through unique branded content, competitions and giveaways – creating effective, responsive and engaging content that made a trip to Europe virtually irresistible. And as a result, the Eurolines UK Facebook page is now a hive of activity for people looking to travel around Europe.