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Remember Kandoo? The catchy slogan ‘You can do it too with Kandoo’ is still remembered by most, despite the brand leaving the UK market years ago to focus on the rest of Europe and the USA.
Kandoo wanted to take this success back to the UK, by re-launching the brand and re-establishing its market share and place in every young family’s bathrooms. But since their last UK experience, consumption behaviours have shifted, and low cost, own-brand versions often take preference. So, we were tasked with the challenge of strategizing their new position in the market, and creating a squeaky clean new presence with value, differentiating the brand from own-label alternatives.