Since opening their doors in 2005, Liberis have helped thousands of SMEs across the UK – providing an innovative, flexible form of funding that works seamlessly in line with each business’s cash flow.
We’ve been working with Liberis for a number of years across all aspects of their advertising, from trade press, direct mail and radio, through to website design and online display. However, for this latest campaign, they wanted to trial something a little different that would help them to stand out to business owners in this increasingly competitive marketplace.
Our solution was to create a series of bespoke creatives, encouraging the reader to ‘OPEN their business to a new form of funding’. This highly effective creative approach was successfully implemented across direct mail, email, online display and landing pages –resulting in a 30% uplift in completed deals!