Who says no to Mentos? Not Birmingham or Manchester, that’s for sure. As we quickly discovered when we took over cities across the UK with a huge outdoor campaign, used to support the new ‘Who says no to Mentos?’ TV creative.
Using the hashtags #NotBirmingham and #NotManchester we set up photo booths around the city centre, capturing animated gifs of people with their Mentos and transferring them instantly to huge digital screens. Over the course of the campign, 5000+ gifs were created, with 45% of people going on to share them across Facebook, Instagram and Twitter!
The event snatched up Gold for the 'Best FMCG Campaign' at the FMBE Awards in 2016.
Not only did we run a successful sampling campaign, we also shot, designed and produced all of the OOH media across the cities - from bus T-sides to animated billboards.