P&O Cruises is a premier, iconic brand so when it has a sale an elegant solution is called for. But in order to do so without harming the brand we had to find an elegant solution. Our ‘sand timer’ campaign beautifully captured the enjoyment of a Caribbean holiday while underlining the limited time of the sale.
The image ran across national press and digital display, showing the sand running out in real time as the sale drew to a close.
And as well as giving the campaign a stunning look, the results were also jaw dropping, with over 8,000 cruises sold in 12 days.