Strategic & Creative Agency

Building a brand to win on hyper-competitive comparison sites

The Challenge:

Over the last few years, Ageas have shifted their business focus from selling direct to consumers, to being ‘aggregator-first’ but brand awareness was in decline.

Full Rebrand
Strategic Positioning
Website Design
Email Marketing
Online Display
Social Media Creative
AV / VOD Creative
Internal Comms
Photography / Videography
Research and Planning

INCREASE

in conversion created multi-million revenue uplift

CTR

increased on aggregators

Culture

now aligned and single-minded

Our Solution

We transformed their brand identity and positioning – giving it more cut-through and making it more memorable, to stand out in a highly competitive marketplace. We started with messaging, planting a seed of doubt in consumers’ minds by asking them ‘is your insurance as easy as Ageas?’. And we quickly moved onto semiotics, using signs, symbols and colours to signpost consumers and create shortcuts. The shift from purple to black and white not only underlined the simplicity of using Ageas, but it also gave them real prominence in a highly cluttered environment.