Strategic & Creative Lead Agency - Consumer

Reigniting an iconic brand to get more people outside more often

The Challenge:

Ordnance Survey was once one of the UK’s biggest brands, and renowned for their expertise in paper maps. However, with an ageing customer base and rapidly decreasing awareness, we need to build an entirely new emotive brand connection.

Brand Strategy
Campaign Planning
Social
Digital Assets
Nationwide Campaign
Product Photoshoot
Video Content Shoot
E-Commerce

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UPLIFT

in awareness

COMMERCIAL

targets achieved

NEW

suite of assets

Our Solution

Our strategy was to loosen the traditional, highly polished and formal tone of voice with a lo-fi approach to content and a more confident creative identity. It meant our campaigns had the standout to reach a whole new gen-z audience with the OS Maps app (the brand growth job) whilst having the flexibility to still engage with our consumer heartland and sell core products (outdoor gear and maps) to meet key commercial objectives.

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