UK Social & Brand Campaign Agency
Award-winning multi-touchpoint UK brand activation
The Challenge:
As Mentos UK’s go-to activation agency, as well as running full service social for the UK and USA across Meta, X and TikTok - our role is to keep the brand top of mind and achieve standout in a hyper-competitive category.
TV, VOD & YouTube
Full Service Social
Experiential and Sampling
National Campaign
Amazon Brand Store
Digital Display & Web
Our Solution
Our recent 360 ATL campaign for Mentos Pure Fresh Gum and its new positioning 'Yes to Fresh' was fully integrated and set the precedent for global roll-out. Our strategy was not only to aim to dominate confectionery mental availability but also link to digital purchase too, with a digital consumer journey and a brand Amazon strategy. This helped us to be agile by targeting those on the move and those working from home. Our experiential and immersive sampling brought to life 'Yes to Fresh', and also the escapism of chewing the tropical and cherry flavoured gum. The ongoing social keeps the brand top of mind with on-trend content.
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