We’re very excited to announce that, following a highly competitive tender process, Walker has been awarded the contract as OrdnanceSurvey’s full service strategic creative consumer agency.

This milestone builds on a successful two-year partnership, during which we’ve worked closely with the OS team to evolve its brand and connect with new audiences. Our campaigns have helped reposition this iconic organisation for the digital generation – encouraging young people to swap screens for fresh air, adventure, and exploration.

Together, we’ve started to tackle one of the biggest challenges in outdoor engagement: inspiring Gen Z to embrace the great outdoors. While previous generations rallied behind ‘Get Outside,’ we tapped into the Gen Z world with ‘Touch Grass’- a creative rallying cry that has resonated across digital platforms. Through influencer collaborations, immersive challenges, and innovative campaigns, we’ve made the outdoors feel more exciting than any on-screen experience.

Winning this contract means we get to build on everything we’ve done so far and take it even further. Over the next few years, we’ll continue to push creative boundaries, making sure Ordnance Survey remains fresh, relevant, and inspiring for both loyal fans and new audiences.

Matt Clarke, Managing Director at Walker, said: “This is a hugely proud moment for our team. Securing this contract again, after such a competitive process, really shows the impact of the work we’ve done and the vision we share with Ordnance Survey. We’ve built a brilliant partnership over the past two years, and we can’t wait to take our work to the next level now –creating even more bold, engaging campaigns that get people outside and exploring.”

Rob Watkins, Marketing Director at Ordnance Survey, commented: “Over the past couple of years our partnership with Walker has evolved to support the business’s growing ambitions and strategic aims. I am excited to carry on the brilliant creative work we have been doing by engaging new audiences and introducing them into the beauty of the British outdoors.”

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