We’ve once again brought Monty Bojangles to life at one of the UK’s busiest stations, King’s Cross. This interactive billboard served as the perfect reminder for travellers looking for a sweet and thoughtful gift for Mother’s Day.

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So what made this outdoor activation such a success?

- Creating engagement that sticks – People remember experiences, not just ads. Giving away samples and creating fun moments makes your brand unforgettable.

- Building Shareable moments – A polaroid, a QR code, or even an empty wrapper – these little things keep your brand in consumers’ hands (and on their social feeds!).

- Surprise & delight – Who doesn’t love a free treat? Adding prizes and giveaways turns a simple activation into a feel-good moment people associate with your brand.

- Right place, right time – High-footfall locations = high impact. Catching busy travellers with a last-minute gift reminder? Genius.

- More than marketing – It’s about creating memories. If your brand can make someone’s day just a little sweeter, they’ll remember you when it counts.

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This campaign clearly shows how effective outdoor activation can be, showcasing the wonderful results we achieved with Monty's.

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We also want to give a huge to Bulldog Display for helping us create a vibrant living wall billboard, adorned with Monty’s colourful truffles.

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