We’ve once again brought Monty Bojangles to life at one of the UK’s busiest stations, King’s Cross. This interactive billboard served as the perfect reminder for travellers looking for a sweet and thoughtful gift for Mother’s Day.

‍

‍

So what made this outdoor activation such a success?

‍

• Creating engagement that sticks – People remember experiences, not just ads. Giving away samples and creating fun moments makes your brand unforgettable.
• Building Shareable moments – A polaroid, a QR code, or even an empty wrapper – these little things keep your brand in consumers’ hands (and on their social feeds!).
• Surprise & delight – Who doesn’t love a free treat? Adding prizes and giveaways turns a simple activation into a feel-good moment people associate with your brand.
• Right place, right time – High-footfall locations = high impact. Catching busy travellers with a last-minute gift reminder? Genius.
• More than marketing – It’s about creating memories. If your brand can make someone’s day just a little sweeter, they’ll remember you when it counts.

Above all the most important factor is a strong collaborative relationship with the Monty Bojangles marketing team - especially Sally Fenton, whose incredible stewardship of the brand has taken it to new heights. We're lucky to play a small part in that journey.

‍

‍

‍

‍

‍

We also want to give a huge to Bulldog Display for helping us create a vibrant living wall billboard, adorned with Monty’s colourful truffles, and an even bigger shoutout to Sally Fenton and the Monty's team whose vision and leadership were key drivers in making these special moments.

‍