Our Solution

Following consumer and competitor research, social listening, media analysis and market reporting, our strategic overhaul for the brand culminated in a brand strategy and comms plan. The solution was to build a flavour-focused brand character (Monty) with a self-deprecating tone of voice, to ground the magical brand world in everyday life - whilst developing a distinctive look and feel to match.This culminated in a series of campaigns built on insight and imagination. We ran hyper-targeted creative across highly indexing regions with outdoor, shopper creative, proximity mobile ads, geo-targeted social and radio. This coincided with a 4-day experiential activation with agile sampling teams in key locations - enchanting the senses with taste-bud-tantalising pop-ups to immerse consumers into the brand's magical world. The tactical sampling across high-indexing areas was followed by a big 3 day experiential activation.

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