FM
C
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MARKETING
Walker is a creative agency specialising in FMCG advertising, packaging, content creation and activation. From leading confectionery brands to well-loved snack products, we pride ourselves on years of experience and results within the FMCG sector.
Our FMCG marketing approach relies on a consistent team of creatives, strategists and account handlers – all working together to get brands noticed. And with an average client relationship of over 11 years, it’s definitely working.
Like to find out what we can do for your brand too? Get in touch via hello@walkeragency.co.uk
Our FMCG marketing approach relies on a consistent team of creatives, strategists and account handlers – all working together to get brands noticed. And with an average client relationship of over 11 years, it’s definitely working.
Like to find out what we can do for your brand too? Get in touch via hello@walkeragency.co.uk
FMCG brands we work with










Let's get growing.
If you’re interested in working with us to help out-think your competitors, please complete the form and we’ll get right back to you.
Or if you’d prefer, simply send an email to hello@walkeragency.co.uk or call us on 01202 414200
Or if you’d prefer, simply send an email to hello@walkeragency.co.uk or call us on 01202 414200
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Pukka - FMCG Brand of the Year
We’ve worked with iconic brand Pukka for over 5 years to not only unlock new meal occasions and growth opportunities, but to bake them into popular culture. Our ‘Pukka for the People’ strategy has helped reposition them through multi-channel creative campaigns celebrating real people and how they enjoy Pukka up and down the country. From the new website, brand guidelines, packaging, strategic comms, digital and outdoor creative, and of course our TV ads, we keep two things in mind: 'be for the people' and standout by 'being more orange'.
"Walker is built of a close team of talented people with a wide breadth of experience and a collaborative can-do approach. They're a pleasure to work with, delivering results, and making it enjoyable on the way- a great extension to our team!"
Rachel Cranston - Head of Marketing
"Walker is built of a close team of talented people with a wide breadth of experience and a collaborative can-do approach. They're a pleasure to work with, delivering results, and making it enjoyable on the way- a great extension to our team!"
Rachel Cranston - Head of Marketing
Grocer
Brand of the year
Growing
2x
Faster than
Chilled Pastry Market
Chilled Pastry Market
Growing
8x
Faster than
Frozen Pies Market
Frozen Pies Market
Mentos - FMCG Campaign of the Year
We have worked with Mentos to bring to life countless nationwide campaigns. Our latest 'Yes to Fresh' work has provided us with an opportunity to redefine the brand's direction through the utilisation of social media, content creation, experiential events, and additional strategies. Having collaborated with Mentos UK for more than 13 years, we can now proudly include Mentos US social media in our list of work.
“Huge kudos for Walker Agency for working across so many Mentos Candy & Gum projects. Amazing to see all the media live”
Sarah du Plessis - Brand Manager
“Huge kudos for Walker Agency for working across so many Mentos Candy & Gum projects. Amazing to see all the media live”
Sarah du Plessis - Brand Manager
8%
Increase in sales
Became the
global
creative template


Monty Bojangles - Driving FMCG Sales and Distribution
We wanted to help these unbelievably tasty truffles to get the recognition they deserved on shelf! We were tasked with creating a new positioning, creative direction and the confectionery brand’s media planning and comms strategy. This ultimately led to our nationwide radio, outdoor and cinema campaigns, alongside stepping into a world of flavour with immersive sampling events and brand experiences across the UK.
“A big shout out to the Walker team. The passion, commitment, and innovative spirit you all brought to the table made it an unforgettable experience for everyone involved!”
Sally Fenton - Chief Marketing Officer
“A big shout out to the Walker team. The passion, commitment, and innovative spirit you all brought to the table made it an unforgettable experience for everyone involved!”
Sally Fenton - Chief Marketing Officer
Award
Winning
experiential
Won new supermaket
distribution
FMCG services we
offer
01
strategy
Brand strategy
Brand workshops
Campaign planning
Media planning
Research & Insight
Brand workshops
Campaign planning
Media planning
Research & Insight
02
branding
Branding
Packaging
Brand guidelines
Brand assets
Photography
Global toolkits
Packaging
Brand guidelines
Brand assets
Photography
Global toolkits
03
campaign
TV & VOD
Video & animation
Content creation
Print & outdoor
Sampling & experiential
Shopper activation
Video & animation
Content creation
Print & outdoor
Sampling & experiential
Shopper activation
04
digital
Full service social
Website design
Web development
Influencer marketing
Digital display
E-commerce
Website design
Web development
Influencer marketing
Digital display
E-commerce
Nice things
Let's get growing.
If you're interested in working with us to help out-think your competitors send us an email and we'll get right back to you.