Rebranding & Strategy Project

Creating a brand to be the South’s leading law firm

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The Challenge:

Humphries Kirk are one of the leading law firms in the South, but they needed a brand overhaul in order to reflect this, and attract bigger clients.

Research and Planning
Rebrand
Brand Guidelines
Strategic Positioning
Video Production
Signage
Internal Comms

Ambitious

Company Mindset

Bigger

Clients now on Pitch Lists

roll out

across Every Brand Touchpoint

Our Solution

In our Stakeholder research phase we found so much goodness in the firm and its partners - great service, but with a progressive attitude and inclusivity not reflected in its traditional name and look. We started with a name change for the modern era, and washed through a more confident mindset and brand feel. The warmth we wanted to portray culminated in our brand positioning ‘you’ll like us’. This slightly provocative headline took on the industry insight - people often feel intimidated and confused in their dealings with solicitors - far from the reality of HK Law.