Our Solution

In our Stakeholder research phase we found so much goodness in the firm and its partners - great service, but with a progressive attitude and inclusivity not reflected in its traditional name and look. We started with a name change for the modern era, and washed through a more confident mindset and brand feel. The warmth we wanted to portray culminated in our brand positioning ‘you’ll like us’. This slightly provocative headline took on the industry insight - people often feel intimidated and confused in their dealings with solicitors - far from the reality of HK Law.