Rebranding & Strategy Project
A rebrand to match big growth ambitions
The Challenge:
Thomas Westcott has more offices across the South West than any other firm. The problem was they only appeared visible to existing clients! We were chosen to rebrand them, build a new website, and implement a strategy to raise their profile and attract bigger commercial clients.
Research and Planning
Re-brand
Strategic Positioning
Video Production
Website Design
Email Marketing
Lead Generation
Social Media Creative
Internal Comms
Our Solution
This began with a new name and a change in mindset. A striking and confident new look and feel was rolled out across every office and touchpoint, with a new tone of voice that elevates the brand from parochial to a single-minded UK Top 50 brand leader in the South West. We balanced modern and fintech brand assets with a personal approach, by bringing all of their offices, signage, staff and clients together, with a nod to their heritage too with colours representing the sea and land.